Starry Eyes Media
Branding services icon, featuring a strand of DNA under a magnifying glass, surrounded by colorful orb outlines, including teal, green, yellow, and magenta. This graphic is meant to represent the process of creating the DNA of a company, its branding. Our branding services include brand insights, brand strategy, logo design, and visual identity.

Branding

A brand is more than just a logo. It’s the creative representation of the passion and values driving organizations to make a change. It’s the story and values customers relate to a business through messaging, visuals, and action. A brand also encompasses the way you explain what you offer, why you offer it, and much more. It’s the foundation you build your company on.

We enjoy helping crafters and thinkers discover new brand identities as much as we love helping to refresh the DNA of existing brands. When we work with clients to develop new brands, we like to take a holistic approach, researching their target audiences, industries, and goals. The deeper the brand development goes, the more vibrant and compelling the resulting brand identity.

We divide our comprehensive branding approach into four core branding services: Brand Insights, Brand, Strategy, Logo Design, and Visual Identity. Click each category below for more details. 

Brand Insights

Brand Development done right is a journey for both us and our clients, one that begins with research that helps us understand the unique opportunities and challenges within your industry and how to reach your audience best. The elements within our Brand Insight services include Audience Profile Development, Buyer Personas, Industry Analysis, and competitor analysis.

Industry Analysis
Competitor Analysis
Target Audience
Buyer Personas

We research your industry: Taking time to get to know your industry, including its unique challenges and opportunities, enables us to prepare more meaningful strategies that align with your brand, goals, and audience.

We get to know your competitors and what they’re doing: Understanding your organization’s place in your industry’s eco-system gives you key insights that play an essential role in planning and decision-making - having a better picture of your competition and their place within your industry is just as important.

We identify your target audience - The most successful brands know their target audiences and how to inspire them. Successfully marketing to your target audience(s) increases your marketing return on investment because you’re focusing on those more likely to buy. We start by researching which groups of people will find the brand to be most relevant based on their demographics.

We establish a generalized representation of your audience: Knowing the statistical data helps determine a target audience, but it’s far more helpful to look beyond numbers when deciding how to connect with real people. Numbers don’t have needs and aspirations, and they don’t have habits and daily routines. Numbers are impersonal. That’s why we take the time to build personas that represent target audience members and their day-to-day lives.

Brand Strategy

Once we know where to aim, we develop strategies that determine how we’ll position your brand to be relevant and connect with the right people. We help you put your organizational mission into words and help you determine the best way to describe and position your products and services.

Brand Persona & Tone
Brand Messaging
Slogan & Tagline
Brand Storywriting
Purpose Statements

We develop brand characteristics that connect with your target audience. To make an impact with your audience, your brand needs to have the right personality. We develop brand personas that outline the correct tone and language style to be used across print and digital mediums, from your Facebook page to your printed catalogs.

We clearly outline what you do and why you do it: A winning brand messaging strategy empowers your sales team, website, and marketing collateral to deliver a consistent and targeted way of explaining what your company offers and how it differs from competitor offerings. You know exactly what your company does, but we will help you succinctly explain your offering to your audience in a way that can be quickly communicated that also aligns with your brand persona.

Product Positioning: We help you optimize and develop product and service language. The way you define and describe your products and services has a significant impact on your customers’ perceived value. We focus on benefits instead of features and take care in outlining advantages over what the competition offers. We construct consistent and effective product/service descriptions for your sales team and front-line staff to use when presenting your offerings.

We develop catchphrases that help with brand recall. While we take pride in developing positioning statements and product descriptions, the fun challenge is synthesizing all of your brand messaging into a short catchphrase that resonates with audiences and promotes quick brand recall.

We help you craft a candid story that explains your company and its roots. Many find talking about themselves and their journey to be difficult and awkward. We take a personal approach to help our clients tell their audience about their brand, starting with a conversation about how everything started. We take the details we’re told and write a story about your brand for you to review and help us finalize.

We help you communicate your brand’s purpose. We help our clients inspire their team and audiences by working with them to define a well-written mission statement and vision statement. Going a step further, we develop a list of brand values that remind each level of your organization the principles upon which your brand is founded.

Logo Design

Once we know where to aim, we develop strategies that determine how we’ll position your brand to be relevant and connect with the right people. We help you put your organizational mission into words and help you determine the best way to describe and position your products and services.

Primary Logo Design
One-Color Logo Design
Watermark Logo Design
Animated Logo Design
Multiple File Formats

We create modern and clean brand representations. We believe in clean and minimal logos. We work to define your brand’s primary logo (the lockup logo), as well as the individual pieces, known as the brandmark and wordmark logos.

We design a version of your logo more appropriate for single-color applications. Certain situations call for simplified versions of your logo, such as screen printing, embroidery, our other like applications. We develop a version of your logo that various vendors and other third-parties might find useful.

We design a version of your logo for marking your photos. Marking your company's photography with your logo is a great way to label your photos and promote your brand. We develop special white versions of your lockup, wordmark, and brandmark logos, each with varying levels of opacity throughout their elements, making them the perfect watermarks with depth and layers.

We design a truly moving version of your logo. Perfect for video production and a means to stop people momentarily from scrolling through their newsfeeds, animated logos are a fun way to personalize brands even further. We use the primary logo and determine fun ways to bring its elements to life with animation.

For every version of your logo, we release vector and raster formats. No need to worry about not having the right file for a vendor or one of your departments, each logotype we create has accompanying file formats, including various raster formats (JPEG and PNG) and vector formats (AI, PDF, SVG, and EPS). Your animated logo will be made available in GIF, MP4, and MOV file formats.

Visual Identity

Once we know where to aim, we develop strategies that determine how we’ll position your brand to be relevant and connect with the right people. We help you put your organizational mission into words and help you determine the best way to describe and position your products and services.

Icon Design
Typography, Color Palette, and Photographic Style
Brand Book/Brand Style Guide

We design icons that graphically communicate your product and service categories. Icons are great advertising tools that help differentiate and break up sections of text, enticing readers and potential customers not to look away. Studies have shown that too much text can subconsciously turn readers off, and they might not even give promotional materials a chance.

We define the details of your visual identity. Your brand’s visual identity is a collection of colors, typography, logos, icons, and more. When developing the visual elements for brands, we start by defining the details, such as the color codes and typefaces we use. Knowing these details, your team will be able to keep your brand’s appearance consistent, making it easier for your audience to recognize the brand with which they’ll fall in love.

We clearly outline the details of your visual identity and brand messaging. Having a new brand strategy, visual identity, and a set of web standards means your organization will have a definitive collection of knowledge to refer to in order to maintain your new brand. To keep your branding consistent, we'll compile a style guide that contains everything from your brand insights, such as audience and industry research, to details about your brand strategy and visual identity, including the color codes and typefaces we use to build your brand. We also include specific usage guidelines to ensure the best presentation of your brand.

Brand new brands need new marketing tools Our best brand development experiences include our expertise in developing a website and printed marketing materials, such as catalogs, stationery, and brochures. Let our team take your brand from concept to reality. We also have experience working with established brands to rework their visual identities.

What Questions Do You Have?

Whether we’re crafting a new brand, website, or some other promotional tool, our process emphasizes research, brand consistency, and style. Before we get ahead of ourselves, we like to begin with a complimentary assessment and consultation, because when it comes to marketing and web development, one size does not fit all. Let's chat.

Words Of Encouragement

We’d love to work with you and are confident we can exceed your expectations. We have experience managing both small and large marketing/web projects. But don’t take our word for it, check out the awesome things our clients say about us.

Blue Ridge Bee Company

“Starry Eyes Media is a great company to work with and very knowledgeable in their craft. They built a website that drives sales far beyond our expectations and showed us what true professionalism looks like. We loved working with them and continue to have them update our website regularly. I would recommend their work to any business owner that wants to add a professional custom website to their sales toolbox!”   – Will Lambert, Owner

Website Design, e-Commerce, Catalog Design, Product Photography

Black Oak ATV Resort

“Since becoming a client of Starry Eyes Media, my struggling business has taken off. I run a cabin rental business, and my nights of rentals have more than doubled. When I first approached them, I told them that I have a good product but feel like I’m not reaching enough people to let them know about my cabins. We sat down and collaborated and what I wanted my website to look like. It wasn’t long after that they contacted me and said it was done.”   – Bruce Sizemore, Owner

Website Design, e-Commerce, Branding, Print Design, Photography

Bucha Brewhouse & Bistro

“I have been using Starry Eyes Media for years and I am always so impressed by their designs and their professionalism. I highly recommend using their service. You won’t be disappointed!”   – Kayla Alred, Owner

Website Design, Brand Development, Print Design, Photography

Lawrence Brothers, Inc.

We have been working with Starry Eyes Media for over a year now and have always been provided with stellar customer services and truly creative solutions for all of our marketing and branding needs! SEM is definitely a highly professional local company that we are proud to support and partner with!”   – Melanie Lawrence-Protti, President

Website Design, e-Commerce, Brand Development, Photography

Boho

“I chose Starry Eyes to work with because of their ability to be creative and “think outside the box.” I didn’t want an uninspired, canned, corporate approach. Also, I needed people who would have patience with my lack of experience in marketing planning and website development. Starry Eyes did not disappoint. They were patient with my endless questions, and I love the marketing plan, logo, rack card, and website that they developed for my small business.”   – Kristal Straub, Owner

Website Design, Brand Development, Marketing Strategy, Print Design, Product Photography

The Hatter's Bookshop

Brandon and Cece designed a beautiful website for us. They shot great video and photos! They are friendly, professional, and most conscientious in their work. We highly recommend their services!”   – Tammy Dotson, Owner

Website Design, Photography

El Mariachi

Starry Eyes serves my business with professional solutions to my marketing and website needs. As a local restaurant owner, their level of design quality is hard to find. I highly recommend them.”   – Richi Rizo, Owner

Website Design, Menu Design, Brand Management

Lynnette Maynor Books

I would highly recommend Starry Eyes Media. They were amazing with my project! They extremely exceeded my expectations! The work was excellent and was completed in a timely manner. They are a very considerate, courteous and respectful.”   – Lynnette Maynor, Author

Website Design, Book Design, Brand Management

Taste Of Bridge Day

On behalf of the Taste Of Bridge Day committee, I would like to thank Brandon and Cecelia for the amazing job they did in designing and printing our menus, posters, rack cards, signage, and Bridge day Art Project postcards! They went above and beyond on several occasions to be sure that we were satisfied with the results and to meet deadlines, sometimes on short notice. They did an outstanding job with turning our concept and ideas into professional and attractive marketing materials. Working with them on this project was a pleasure. We would highly recommend Starry Eyes Media to anyone wishing to promote their business or organizing community events.”   – Kim Schmidl Feazell, Taste of Bridge Day Event Coordinator

Print Design

Historic Hinton, WV

They were super easy to work with and I highly recommend them!”   – Sarah Rogers, Americorps Member/The Hinton Historical Landmarks Commission

Print Design

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