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What You Should Learn Before Building Your DIY Website

by | Feb 3, 2018 | Learning, Web Design

DIY Website Coding

Ready to Begin Your DIY Website?

So you’re thinking of building a DIY website. You are probably a mix of excited and nervous. You might even be a little confused with where to start. That’s okay. Whether you are building a site for fun, for profit, or for another cause, there are certain fundamentals of site building that you can use to your benefit while avoiding losing out on time and energy that come with common mistakes.

SEO

SEO (Search Engine Optimization) is all about driving organic traffic to your website through quality, relevant content. In other words, you make compelling articles that Google will be able to find and show your site in the search results when people are looking for those solutions. It used to be SEO was all about cheating the system, but not anymore. Today, the best content wins, which means you need to focus on being authentic and useful to your audience.

PPC

PPC (Pay Per Click) advertising is another way to drive traffic to your site. Instead of being organic, you pay for it. However, what you invest could pay major dividends going forward. It lets you pay only for the number of people that click on your ad and visit your site. While some might try to steer you away from these methods, they can pay you back when it comes to marketing investments.

Coding

The code on your website is what allows everything to come together. From user experience to security, you should learn the basics of web programming. One of the best things to learn for this is angular JavaScript or other similar code languages. Java is a lightweight language that can do a lot of powerful functions. It can do everything from displaying images and editing HTML, to accessing the server; it runs all the modern internet. Speaking of HTML, it takes a short time to learn and gives you a great idea of the structure of a webpage going forward.

The web today is significantly different than it was, even a few years ago. Instead of just hiring someone to do everything for you, it might pay to learn a few basics that let you build your website from scratch. That way, you understand the underlying fundamentals you’re dealing with in creating a site. From there, you can avoid common pitfalls and get the results you’re wanting.

Stuck or Have Questions?

Starry Eyes Media is available to offer advice and help with your DIY website project. We have experience in developing on the Drupal 7 and WordPress platforms. Contact us today for free consultation.

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What You Should Learn Before Building Your DIY Website

by | Feb 3, 2018 | Learning, Web Design

Greetings! I'm the Creative Director at Starry Eyes Media, an Appalachian-based creative agency specializing in small government web and brand development. I enjoy taking a pragmatic approach to developing strategies and managing creative communications projects. In addition, I love helping small and rural communities transition into modern communication strategies by developing custom-tailored tools, such as interactive websites. Over the years, my passion for working with small businesses has evolved into a broader love of empowering the communities that sustain small businesses and their residents with digital tools that promote growth and tourism. More recently, I accepted an invitation to join the city council's Community Improvement Commission for the City of Princeton, WV. I began establishing my creative career at an early age, some nineteen years ago, when I jump-started my education in advertising and communications arts by attending Mercer County Technical Education Center before pursuing university studies. Since then, I've developed my unique skill set with a Bachelor of Arts in Advertising/Graphics Design, completed numerous freelance projects, and fully managed digital communications, branding, booking, and tour planning/managing for an indie band (while also writing and performing). Ultimately, I've helped hundreds of clients across numerous industries, including state and local government, nonprofits, food services, manufacturing/fabrication, and more. In 2015, I became the Lead Designer at the fresh and ambitious startup Starry Eyes Media. Since then, I've worn many hats, as one does with startups, but the one I've taken to heart the most is my current role as Creative Director. Though I still design and contribute to the creative process on many projects, my essential responsibilities include planning, developing, and maintaining the full complement of Starry Eyes' innovative services, internal communications systems, and processes. I also oversee the client journey cycle and a number of individual client relationships. If you have similar passions and endeavors, I welcome the opportunity to connect!

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